Retail & Physical Commerce
Metrics and intelligence for physical retail, wholesale, and hybrid commerce businesses.
20 articles
What Is Same-Store Sales Growth?
Same-store sales growth measures revenue change in existing locations, excluding new openings. The clearest measure of underlying retail health.
What Is Footfall?
Footfall counts the number of people entering a retail location. Learn how to measure it, what affects it, and how to use it to improve performance.
What Is Retail Conversion Rate?
Retail conversion rate is the percentage of store visitors who make a purchase. Learn how to measure it and what a good conversion rate looks like.
What Is Average Transaction Value (ATV)?
Average Transaction Value is the mean spend per customer visit. Learn how to measure it, benchmark it, and increase it profitably.
What Is Retail Gross Margin?
Retail gross margin measures the profitability of your product range. Learn the industry benchmarks and how to improve yours.
What Is Sell-Through Rate in Retail?
Sell-through rate measures how much of your inventory has been sold in a period. The key metric for managing stock health and markdown risk.
What Is Wholesale vs Direct-to-Consumer (DTC)?
Wholesale sells through retailers; DTC sells directly to the end consumer. Learn the economics, trade-offs, and strategic implications of each channel.
What Is Stock Turn in Retail?
Stock turn (inventory turnover) measures how many times you sell through your entire inventory in a year. Learn what a healthy rate looks like and how to improve it.
What Is a Planogram?
A planogram is a visual diagram specifying how products should be displayed in a retail space. Learn how planograms drive sales performance.
What Is Category Management in Retail?
Category management treats each product category as a strategic business unit. Learn how it is used to optimise range, space, and promotion decisions.
What Is a Wholesale Margin?
Wholesale margin determines what a retailer pays and what they charge. Learn how to set pricing that works for both you and your retail partners.
What Is Retail Shrinkage?
Retail shrinkage is stock loss between purchase and sale. Learn the main causes, how to measure it, and how to reduce it.
What Is Click and Collect?
Click and collect lets customers buy online and collect in store. Learn how it works, the metrics that matter, and how to use it to bridge physical and digital retail.
What Is a Concession in Retail?
A concession is a branded space within another retailer's store. Learn how concession models work and when they make sense for a growing brand.
What Is Omnichannel Retail?
Omnichannel retail creates a seamless experience across all channels — online, in-store, and mobile. Learn what it means and how to build it.
What Is Open-to-Buy (OTB)?
Open-to-buy is the budget available to purchase new inventory in a period. Learn how to calculate it and use it to manage buying discipline.
What Is a Pop-Up Store?
A pop-up store is a temporary retail space used to test markets, generate buzz, and sell directly to consumers without a long-term lease commitment.
What Is a Mystery Shopper?
Mystery shopping assesses the customer experience by sending anonymous evaluators to your stores. Learn how it works and what it can reveal.
What Are the Key KPIs for Physical Retail?
Physical retail uses a specific set of KPIs to measure trading performance. Learn which metrics matter most and how to track them.
What Is Trade Marketing?
Trade marketing promotes your brand to retailers and distributors rather than directly to consumers. Learn how it works and the key tools used.