What Is a Business Pulse Score?
A Business Pulse is a single health score for your entire business. Learn how it's calculated and what it tells you.
Key Takeaways
- A Business Pulse compresses multiple KPIs into one easy-to-read score.
- It lets you see at a glance whether your business is healthy, struggling, or at risk.
- Pulse scores are most useful when tracked over time to spot trends.
What is a pulse score?
A Business Pulse score is a single number — typically 0 to 100 — that reflects the overall health of your business at a given moment. It is calculated by combining several key metrics: revenue trend, margin, customer retention, inventory health, and more, weighted by how much each affects overall performance.
Why a single score?
Running a business means tracking dozens of numbers. A pulse score gives you a starting point. If the score is 80, things are broadly healthy. If it drops to 55, something has changed and you should investigate. It is not a replacement for individual KPIs — it's a signal that tells you where to look.
How AskBiz calculates it
AskBiz weights your pulse score based on your business type and the data you've connected. A product-based business weights inventory health and margin heavily. A service business weights billable utilisation and retention. The score adapts to what matters for your model.
Pulse over time
A single pulse score is a snapshot. A pulse score tracked daily or weekly becomes a trend. A steady decline over four weeks is more actionable than a single bad day. AskBiz shows you both the current score and the 30-day trend in the Daily Brief.