A client seen once costs 5x more to acquire than a returning client.
Beauty businesses are partly appointment-driven (service), partly retail (products). You'll learn appointment fill rate (are your therapists/stylists fully booked?), rebooking rate (do clients rebook or disappear?), average treatment value, and the retail attach rate (do clients buy products when they're there?). You'll understand client lifetime value (how much will a good client spend over their lifetime?) and how retention is far more profitable than constantly chasing new clients.
Part of this AskBiz Academy learning path.
AskBiz Academy
Part of this AskBiz Academy learning path.
AskBiz Academy
AOV is the average amount customers spend per transaction. Increasing it is one of the highest-leverage moves in eCommerce.
3 min read · Beginner
Gross margin tells you how much money is left after paying for what you sold. It's one of the most important numbers in any business.
4 min read · Beginner
CLV is the total revenue you expect from a customer over their entire relationship with you. It changes everything about how you think about acquisition costs.
4 min read · Intermediate
Churn rate measures how fast you are losing customers or revenue. It is one of the most important — and most often ignored — metrics for any subscription business.
5 min read · Beginner
Part of this AskBiz Academy learning path.
AskBiz Academy
Net Promoter Score (NPS) measures customer loyalty by asking one question: how likely are you to recommend us? Learn how to calculate, interpret, and act on NPS.
3 min read · Beginner
Follow this learning path to master beauty & personal care: maximize client value.
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