Most founders have data. Few know how to use it.
A/B testing, cohort analysis, and attribution modelling separate founders who fly by instinct from those who optimize systematically. You'll learn to design experiments that prove causation (not just correlation), compare customer groups to spot what drives value, and understand which marketing touchpoint actually caused the sale (hint: it's rarely the last one). By the end, you'll be running a data-driven business where every decision is backed by evidence.
Part of this AskBiz Academy learning path.
AskBiz Academy
Part of this AskBiz Academy learning path.
AskBiz Academy
Attribution is the process of crediting marketing touchpoints for sales. Get it wrong and you'll invest in the wrong channels.
4 min read · Intermediate
Variance analysis compares your planned financial figures to actual results, revealing where and why performance diverged from the budget.
5 min read · Beginner
Benchmarking means comparing your performance against a standard. Here's why it matters and how to do it right.
3 min read · Beginner
A north star metric is the single number that best captures the value your business delivers. Learn how to choose yours.
4 min read · Beginner
Some metrics tell you what happened. Others tell you what's about to happen. Know the difference.
4 min read · Beginner
Making decisions based on data rather than instinct. What it means in practice for a small business.
4 min read · Beginner
Scenario planning prepares your business for multiple possible futures — not just one expected outcome. It is the tool that separates businesses that survive shocks from those that are blindsided by them.
5 min read · Intermediate
Follow this learning path to master data analytics mastery: turn data into decisions.
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