Low barriers = high competition = thin margins.
Dropshipping seems easy — list products, take orders, supplier ships — but 90% fail because margins are razor-thin and competition is fierce. You'll learn to calculate true profitability: supplier cost + shipping + platform fees + payment processing + ROAS + customer service, which often eats all the margin. You'll understand which suppliers are reliable, how to use ROAS (return on ad spend) to know when an ad campaign is profitable, and the customer acquisition cost vs lifetime value math that determines whether dropshipping makes sense for your product.
Dropshipping is a fulfilment model where the seller never holds inventory. Learn how it works, its margins, and whether it suits African markets.
4 min read · Beginner
Gross margin tells you how much money is left after paying for what you sold. It's one of the most important numbers in any business.
4 min read · Beginner
ROAS measures revenue generated per pound spent on advertising. The essential metric for evaluating paid marketing.
3 min read · Beginner
Customer acquisition cost (CAC) is the total sales and marketing spend needed to win one new customer. Pair it with lifetime value to assess whether your growth is commercially sustainable.
5 min read · Beginner
Refund rate measures the percentage of orders that are returned or refunded. High rates destroy margin — here's how to track and reduce them.
3 min read · Beginner
Landed cost is the true total cost of an imported product including duties, freight, and insurance. Essential for accurate margin calculations.
4 min read · Beginner
Conversion rate measures the percentage of visitors who buy. It's the multiplier on all your traffic investment.
3 min read · Beginner
AOV is the average amount customers spend per transaction. Increasing it is one of the highest-leverage moves in eCommerce.
3 min read · Beginner
Follow this learning path to master dropshipping: can you actually make money?.
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