Player metrics and engagement
Gaming and esports have unique engagement metrics. This track covers daily/monthly active users, session length, churn, in-app purchase conversion, and the metrics that define a successful game.
Daily Active Users measures how many unique users engage with your product on a given day — a leading indicator of habit formation and long-term retention.
5 min read · Beginner
Part of this AskBiz Academy learning path.
AskBiz Academy
Churn rate measures how fast you are losing customers or revenue. It is one of the most important — and most often ignored — metrics for any subscription business.
5 min read · Beginner
Part of this AskBiz Academy learning path.
AskBiz Academy
Part of this AskBiz Academy learning path.
AskBiz Academy
The LTV:CAC ratio compares how much a customer is worth over their lifetime to how much it cost to acquire them. It is the fundamental measure of whether your business model works.
5 min read · Intermediate
Part of this AskBiz Academy learning path.
AskBiz Academy