Creators have audiences you could spend years building.
Influencer marketing works because it leverages someone else's trust — they have an engaged audience, and if they endorse you, some of that trust transfers. You'll learn EMV (earned media value — what would that reach cost in ads?), engagement rate (is the audience actually paying attention or just following?), CAC from influencers (what does an influencer customer actually cost?), and most importantly, how to structure deals for long-term value instead of one-off mentions. By the end, you'll know which creators are worth paying and how to measure whether they actually drive revenue.
Part of this AskBiz Academy learning path.
AskBiz Academy
Earned media value estimates the monetary worth of organic publicity like press mentions, social shares, and word of mouth. Learn how it is calculated.
4 min read · Intermediate
Part of this AskBiz Academy learning path.
AskBiz Academy
Part of this AskBiz Academy learning path.
AskBiz Academy
ROAS measures revenue generated per pound spent on advertising. The essential metric for evaluating paid marketing.
3 min read · Beginner
Attribution is the process of crediting marketing touchpoints for sales. Get it wrong and you'll invest in the wrong channels.
4 min read · Intermediate
Customer acquisition cost (CAC) is the total sales and marketing spend needed to win one new customer. Pair it with lifetime value to assess whether your growth is commercially sustainable.
5 min read · Beginner
Follow this learning path to master influencer marketing: trust & reach.
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