Press coverage is worth more than ads because it's third-party validation.
Media coverage is hard to get but worth a lot more than ads because it's third-party validation. You'll learn EMV (earned media value — what would this reach cost in ads?), share of voice (are you in the media conversation vs competitors?), backlink quality (does press coverage link to you?), and brand search lift (do mentions in press articles drive people to Google your name?). You'll also understand media relations metrics: press release pickup rate (what % of outlets cover your story?), and the ROI of a good PR strategy versus buying ads.
Share of voice measures your brand's visibility relative to competitors across marketing channels. Learn how to calculate and use it.
4 min read · Intermediate
Earned media value estimates the monetary worth of organic publicity like press mentions, social shares, and word of mouth. Learn how it is calculated.
4 min read · Intermediate
Part of this AskBiz Academy learning path.
AskBiz Academy
Part of this AskBiz Academy learning path.
AskBiz Academy
Net Promoter Score (NPS) measures customer loyalty by asking one question: how likely are you to recommend us? Learn how to calculate, interpret, and act on NPS.
3 min read · Beginner
Content marketing ROI measures the revenue generated relative to the cost of producing and distributing content. Learn how to calculate and improve it.
4 min read · Intermediate
Follow this learning path to master pr & media relations: earned trust.
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