RevPAR (revenue per available room) is the master metric.
Travel is a capacity business — you have a fixed number of rooms/seats, and you're trying to maximize revenue and minimize empty space. You'll learn RevPAR (total revenue divided by available rooms — this drives profitability), occupancy rate (% of rooms booked), and average daily rate (ADR). You'll understand dynamic pricing (charge more when demand is high, less in the off-season), and how to forecast and cash-flow plan through seasonal swings.
Part of this AskBiz Academy learning path.
AskBiz Academy
Part of this AskBiz Academy learning path.
AskBiz Academy
Part of this AskBiz Academy learning path.
AskBiz Academy
Gross margin tells you how much money is left after paying for what you sold. It's one of the most important numbers in any business.
4 min read · Beginner
Customer acquisition cost (CAC) is the total sales and marketing spend needed to win one new customer. Pair it with lifetime value to assess whether your growth is commercially sustainable.
5 min read · Beginner
Cash flow forecasting predicts when money will come in and go out of your business. It is the most important financial tool for avoiding insolvency — profitable businesses fail for lack of cash every day.
5 min read · Beginner
CLV is the total revenue you expect from a customer over their entire relationship with you. It changes everything about how you think about acquisition costs.
4 min read · Intermediate
Follow this learning path to master travel & tourism: maximize occupancy & price.
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