Equity crowdfunding or rewards crowdfunding — when and how to do it right.
Crowdfunding is half fundraise, half marketing — your backers become your earliest customers and advocates. You'll learn equity crowdfunding (legally raise from the crowd, but it's expensive and requires hitting a minimum), rewards crowdfunding (pre-sell your product to fund production), cap table management for crowd rounds, and how to run a campaign that builds momentum, not just capital. You'll also understand the metrics — conversion rate on your page (is your pitch working?), value per backer (are you giving away too much?), and post-campaign retention (do early backers stay engaged?)
Part of this AskBiz Academy learning path.
AskBiz Academy
Part of this AskBiz Academy learning path.
AskBiz Academy
A cap table tracks who owns what in a company. Learn why it matters and how to maintain one properly from day one.
4 min read · Beginner
Dilution occurs when new shares are issued, reducing existing shareholders' ownership percentage. Learn how it works and how to manage it.
4 min read · Intermediate
Pre-money valuation is what your company is worth before receiving new investment. Learn how it is set and why it matters for dilution.
4 min read · Intermediate
Customer acquisition cost (CAC) is the total sales and marketing spend needed to win one new customer. Pair it with lifetime value to assess whether your growth is commercially sustainable.
5 min read · Beginner
Part of this AskBiz Academy learning path.
AskBiz Academy
Follow this learning path to master crowdfunding strategy: raise from your community.
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