Test, measure, iterate. Repeat until growth compounds.
Growth hacking is not a hack — it's systematic experimentation on the metrics that matter. You'll learn activation (are new users successfully experiencing your product?), retention (do they come back?), viral coefficient (does each user bring in more users?), and churn (how fast are you losing customers?). You'll understand how to run A/B tests that move the needle, how to find the bottleneck in your funnel (is it activation, retention, or referral?), and the mindset that turns incremental improvements into exponential growth.
Part of this AskBiz Academy learning path.
AskBiz Academy
Part of this AskBiz Academy learning path.
AskBiz Academy
A north star metric is the single number that best captures the value your business delivers. Learn how to choose yours.
4 min read · Beginner
Part of this AskBiz Academy learning path.
AskBiz Academy
Conversion rate measures the percentage of visitors who buy. It's the multiplier on all your traffic investment.
3 min read · Beginner
Customer acquisition cost (CAC) is the total sales and marketing spend needed to win one new customer. Pair it with lifetime value to assess whether your growth is commercially sustainable.
5 min read · Beginner
Churn rate measures how fast you are losing customers or revenue. It is one of the most important — and most often ignored — metrics for any subscription business.
5 min read · Beginner
Product-market fit means your product satisfies strong market demand. Learn how to recognise it, measure it, and achieve it.
5 min read · Intermediate
Follow this learning path to master growth hacking: systematic experimentation.
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