Most creatives undercharge by 50%. Master pricing.
Photographers, videographers, and designers often treat pricing as an afterthought. You'll learn value-based pricing (charge based on the value you create, not your hours), project margin (are individual projects profitable?), and utilization rate (what % of your time is billable?). You'll understand that experienced creatives often earn 2-3x what junior creatives earn, not because they work 2-3x faster, but because they price like experts.
Employee utilisation rate tells you how much of your team's paid time is being spent on productive, billable, or value-adding work. Here's how to measure and improve it.
4 min read · Beginner
Gross margin tells you how much money is left after paying for what you sold. It's one of the most important numbers in any business.
4 min read · Beginner
Value-based pricing sets prices according to the perceived value a product delivers to customers rather than its production cost. Learn how to implement it.
4 min read · Intermediate
CLV is the total revenue you expect from a customer over their entire relationship with you. It changes everything about how you think about acquisition costs.
4 min read · Intermediate
Net Promoter Score (NPS) measures customer loyalty by asking one question: how likely are you to recommend us? Learn how to calculate, interpret, and act on NPS.
3 min read · Beginner
Cash flow forecasting predicts when money will come in and go out of your business. It is the most important financial tool for avoiding insolvency — profitable businesses fail for lack of cash every day.
5 min read · Beginner
Follow this learning path to master photography & creative services: price your talent right.
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