A 10% price increase compounds to millions over time.
Most founders price by guessing or copying competitors — and undercharge by 20-50%. You'll learn value-based pricing (what is your product worth to the customer, not what does it cost you?), price elasticity (how sensitive is demand to price changes?), and break-even analysis (what price do you need to survive?). You'll understand that a £10 price increase on a £100 product that costs you £30 is 50% more profit on the same cost and effort.
Gross margin tells you how much money is left after paying for what you sold. It's one of the most important numbers in any business.
4 min read · Beginner
Net profit margin is what's left after every cost has been paid. The ultimate measure of whether a business is actually making money.
3 min read · Beginner
Break-even analysis tells you exactly how many units or hours you need to sell to cover all your costs. Use it to evaluate pricing changes, new hires, and product launches.
5 min read · Beginner
Price elasticity measures how much demand changes when you change price. Essential for pricing strategy and margin optimisation.
4 min read · Intermediate
Value-based pricing sets prices according to the perceived value a product delivers to customers rather than its production cost. Learn how to implement it.
4 min read · Intermediate
Cost-plus pricing sets prices by adding a markup to the cost of producing a product. Learn how it works, its advantages, and its limitations.
3 min read · Beginner
Contribution margin tells you how much each product or order contributes to covering your fixed costs. Essential for pricing decisions.
3 min read · Intermediate
Part of this AskBiz Academy learning path.
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