Most social strategies build vanity metrics, not business.
Social media is different from paid ads: you're building community and brand awareness, not buying intent. You'll learn reach (how many people see your content?) vs impressions (total views), engagement rate (do people care enough to comment?), CPM (cost per 1,000 impressions), and ROAS for social ads. Most importantly, you'll learn the difference between vanity metrics (follower count) and business metrics (click-through rate, conversion rate, customer acquisition cost). By the end, you'll know whether your social strategy is building brand or just burning budget.
Part of this AskBiz Academy learning path.
AskBiz Academy
Part of this AskBiz Academy learning path.
AskBiz Academy
Part of this AskBiz Academy learning path.
AskBiz Academy
Part of this AskBiz Academy learning path.
AskBiz Academy
ROAS measures revenue generated per pound spent on advertising. The essential metric for evaluating paid marketing.
3 min read · Beginner
Social commerce lets customers discover and buy products directly within social media platforms. Learn how it works and why it matters for African businesses.
4 min read · Beginner
Part of this AskBiz Academy learning path.
AskBiz Academy
Content marketing ROI measures the revenue generated relative to the cost of producing and distributing content. Learn how to calculate and improve it.
4 min read · Intermediate
Follow this learning path to master social media marketing: followers ≠ revenue.
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