🔄
AskBiz for SaaS Founders

SaaS metrics that actually make sense

MRR, churn, NRR, CAC payback — tracked automatically from Stripe, your CRM, and your product data. Know your business health at a glance, every day.

Connect your Stripe account
25+
SaaS metrics tracked
MRR, ARR, churn, NRR, expansion, CAC, payback, LTV, and more
Stripe + CRM + product
Data sources
Connect your revenue, sales, and product usage data
< 15 min
Setup time
Connect Stripe and start seeing your metrics immediately

Sound familiar?

You're tracking MRR in a spreadsheet and it's always wrong
You know your churn rate exists but calculating it consistently is a pain
Investors keep asking for NRR and cohort data you don't have ready
You don't know if your CAC payback period is good or terrible for your market
Your growth looks good on revenue but you're not sure if it's healthy

AskBiz fixes this

AskBiz connects to Stripe and your key data sources to track the SaaS metrics that matter — MRR, ARR, churn, expansion revenue, and LTV:CAC — without building a metrics dashboard from scratch.

Try free for 14 days →

Everything you need, nothing you don't

📈
MRR waterfall

See new MRR, expansion, contraction, and churn broken down month by month — the full waterfall that investors love.

🔍
Cohort retention analysis

Track how well each cohort of customers retains over time. Identify when churn spikes and why.

💎
LTV:CAC ratio

Calculate your lifetime value to customer acquisition cost ratio automatically — and get alerted when it dips below 3:1.

📅
CAC payback period

See how many months it takes to recover the cost of acquiring a customer — and whether it's improving or worsening.

⬆️
Expansion MRR tracking

Track upsell and expansion revenue separately from new business — the leading indicator of a healthy SaaS.

Quick ratio

Monitor your SaaS quick ratio (new + expansion MRR ÷ churned + contracted MRR) — the single best measure of growth quality.

"

We had all our Stripe data but zero visibility into what it meant. AskBiz surfaced our cohort retention problem within the first week — a problem we'd had for months without knowing.

Tom R.
Co-founder, B2B SaaS, $180k ARR

Start your free trial today

Connect your first data source in under 10 minutes. No credit card required. No dashboards to build.

Connect your Stripe account

AskBiz also works for

🛒 eCommerce Sellers🌍 Importers & Exporters🏪 Retailers💼 Agencies & Consultancies🔧 Service Businesses💇 Salon & Barbershop Owners🔨 Hardware Store Owners🏪 Mini-Supermarket & Kiosk Owners