Know which channels work and which are burning cash
Most founders waste 60% of their marketing budget on channels that don't work. You'll learn how to measure what actually drives customers: ROAS (return on ad spend), CAC (customer acquisition cost), and attribution (which touchpoint actually convinced them to buy?). You'll understand why an email with a 2% open rate might be your best channel, and why expensive Google Ads might be destroying profit. By the end, you'll be able to kill failing channels and double down on winners.
Part of this AskBiz Academy learning path.
AskBiz Academy
ROAS measures revenue generated per pound spent on advertising. The essential metric for evaluating paid marketing.
3 min read · Beginner
Customer acquisition cost (CAC) is the total sales and marketing spend needed to win one new customer. Pair it with lifetime value to assess whether your growth is commercially sustainable.
5 min read · Beginner
Attribution is the process of crediting marketing touchpoints for sales. Get it wrong and you'll invest in the wrong channels.
4 min read · Intermediate
Conversion rate measures the percentage of visitors who buy. It's the multiplier on all your traffic investment.
3 min read · Beginner
Part of this AskBiz Academy learning path.
AskBiz Academy
CLV is the total revenue you expect from a customer over their entire relationship with you. It changes everything about how you think about acquisition costs.
4 min read · Intermediate
The LTV:CAC ratio compares how much a customer is worth over their lifetime to how much it cost to acquire them. It is the fundamental measure of whether your business model works.
5 min read · Intermediate
Follow this learning path to master marketing intelligence: stop wasting money on marketing.
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