Pet owners spend regardless of economy. Lock in repeat purchases.
Pet owners are among the most loyal customers — they'll spend for their pets even in recessions. You'll learn repeat purchase rate (do customers keep buying?), subscription retention (is MRR stable?), and NPS (pet owner communities are tight-knit and word-of-mouth spreads fast). You'll understand that a single perfect customer (regular monthly orders for years) is worth more than 10 one-time buyers.
Repeat purchase rate tells you what percentage of customers buy more than once. It's the clearest signal of whether customers love your product.
3 min read · Beginner
CLV is the total revenue you expect from a customer over their entire relationship with you. It changes everything about how you think about acquisition costs.
4 min read · Intermediate
Gross margin tells you how much money is left after paying for what you sold. It's one of the most important numbers in any business.
4 min read · Beginner
AOV is the average amount customers spend per transaction. Increasing it is one of the highest-leverage moves in eCommerce.
3 min read · Beginner
Churn rate measures how fast you are losing customers or revenue. It is one of the most important — and most often ignored — metrics for any subscription business.
5 min read · Beginner
Net Promoter Score (NPS) measures customer loyalty by asking one question: how likely are you to recommend us? Learn how to calculate, interpret, and act on NPS.
3 min read · Beginner
Follow this learning path to master pet industry: recession-proof, high loyalty.
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