Be a distributor, add value, keep the spread.
Reselling and white-labeling work when you add something the manufacturer doesn't: local service, integration, support, or brand. You'll learn the margin stack (cost + your markup + reseller margin), MAP (minimum advertised price — rules set by suppliers), channel conflict (when your distribution partner is also your competitor), and how to negotiate better terms. You'll also understand inventory turnover and how slow-moving stock eats profits. The key metric: your gross margin after all costs, not the headline margin from your supplier.
Gross margin tells you how much money is left after paying for what you sold. It's one of the most important numbers in any business.
4 min read · Beginner
Part of this AskBiz Academy learning path.
AskBiz Academy
Sell-through rate tells you what percentage of stock you've sold in a given period. Essential for managing inventory and avoiding markdowns.
3 min read · Beginner
Inventory turnover measures how many times you sell through your stock in a year. High turnover means efficient capital use; low means dead stock.
3 min read · Intermediate
Customer acquisition cost (CAC) is the total sales and marketing spend needed to win one new customer. Pair it with lifetime value to assess whether your growth is commercially sustainable.
5 min read · Beginner
AOV is the average amount customers spend per transaction. Increasing it is one of the highest-leverage moves in eCommerce.
3 min read · Beginner
Part of this AskBiz Academy learning path.
AskBiz Academy
Follow this learning path to master reseller & white label: stacking margins.
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