Traffic is meaningless without conversion.
Most founders watch traffic numbers obsessively. The question that matters: are they converting? You'll learn conversion rate (what % of visitors buy?), bounce rate (are people leaving immediately because your page is wrong for them?), user journeys (where do customers drop off?), and cohort analysis (do users from one source convert better than another?). You'll also learn funnel analysis to find the bottleneck: is it traffic, relevance, or conversion? Fix the biggest lever first.
Part of this AskBiz Academy learning path.
AskBiz Academy
Conversion rate measures the percentage of visitors who buy. It's the multiplier on all your traffic investment.
3 min read · Beginner
Part of this AskBiz Academy learning path.
AskBiz Academy
Part of this AskBiz Academy learning path.
AskBiz Academy
Part of this AskBiz Academy learning path.
AskBiz Academy
Part of this AskBiz Academy learning path.
AskBiz Academy
Attribution is the process of crediting marketing touchpoints for sales. Get it wrong and you'll invest in the wrong channels.
4 min read · Intermediate
A north star metric is the single number that best captures the value your business delivers. Learn how to choose yours.
4 min read · Beginner
Follow this learning path to master website analytics & ga4: turn traffic to revenue.
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