Most students don't finish. The ones who do become advocates.
EdTech has high content production costs (hundreds of hours to create one course) but can reach thousands of students. You'll learn course completion rate (what % actually finish?), student lifetime value (will they take more courses?), and churn rate (how many subscriptions cancel?). You'll understand that completion rate matters more than enrollment — a 10% completion from 1,000 students is better than 50% completion from 100 students, because completers become paying customers and advocates.
Part of this AskBiz Academy learning path.
AskBiz Academy
CLV is the total revenue you expect from a customer over their entire relationship with you. It changes everything about how you think about acquisition costs.
4 min read · Intermediate
Churn rate measures how fast you are losing customers or revenue. It is one of the most important — and most often ignored — metrics for any subscription business.
5 min read · Beginner
Net Promoter Score (NPS) measures customer loyalty by asking one question: how likely are you to recommend us? Learn how to calculate, interpret, and act on NPS.
3 min read · Beginner
Customer acquisition cost (CAC) is the total sales and marketing spend needed to win one new customer. Pair it with lifetime value to assess whether your growth is commercially sustainable.
5 min read · Beginner
MRR is the lifeblood metric for any subscription business. It tells you how much predictable revenue you generate every month — and how that number is changing.
4 min read · Beginner
Content marketing ROI measures the revenue generated relative to the cost of producing and distributing content. Learn how to calculate and improve it.
4 min read · Intermediate
Follow this learning path to master education & edtech: completion rates drive revenue.
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