Email delivers better ROI than any other channel if you measure it right.
Email converts at 3-5x the rate of paid ads, but many founders don't measure it that way. You'll learn list growth (how fast is your audience growing?), segmentation (sending the right message to the right person), deliverability (why emails end up in spam), and how to calculate true ROI (not just "did they click?" but "did they buy?"). You'll discover why a 2% email open rate from a small, engaged list often beats a 15% open rate from a large, cold list, and how email attribution shows that your "best" channel might actually be the last touchpoint before someone buys.
Part of this AskBiz Academy learning path.
AskBiz Academy
Part of this AskBiz Academy learning path.
AskBiz Academy
Part of this AskBiz Academy learning path.
AskBiz Academy
Part of this AskBiz Academy learning path.
AskBiz Academy
Part of this AskBiz Academy learning path.
AskBiz Academy
Part of this AskBiz Academy learning path.
AskBiz Academy
CLV is the total revenue you expect from a customer over their entire relationship with you. It changes everything about how you think about acquisition costs.
4 min read · Intermediate
Attribution is the process of crediting marketing touchpoints for sales. Get it wrong and you'll invest in the wrong channels.
4 min read · Intermediate
Follow this learning path to master email marketing mastery: highest roi channel.
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