Early-stage founders
The essential numbers every early-stage founder must track — runway, burn rate, unit economics, and the metrics that determine whether you live or die.
Burn rate forecasting projects how quickly your business consumes cash each month and how many months of runway remain, so you can act before funds run out.
5 min read · Beginner
Runway is how many months your business can operate before running out of cash. Here's how to calculate and extend it.
3 min read · Beginner
Product-market fit means your product satisfies strong market demand. Learn how to recognise it, measure it, and achieve it.
5 min read · Intermediate
Customer acquisition cost (CAC) is the total sales and marketing spend needed to win one new customer. Pair it with lifetime value to assess whether your growth is commercially sustainable.
5 min read · Beginner
The LTV:CAC ratio compares how much a customer is worth over their lifetime to how much it cost to acquire them. It is the fundamental measure of whether your business model works.
5 min read · Intermediate
Market sizing estimates the total revenue opportunity available in your market. It is essential for business planning, fundraising, and deciding where to focus your growth effort.
5 min read · Beginner
Gross margin tells you how much money is left after paying for what you sold. It's one of the most important numbers in any business.
4 min read · Beginner
Break-even analysis tells you exactly how many units or hours you need to sell to cover all your costs. Use it to evaluate pricing changes, new hires, and product launches.
5 min read · Beginner
Revenue forecasting estimates future income based on historical data and pipeline analysis, helping SMEs plan spending and avoid cash shortfalls.
5 min read · Beginner
Follow this learning path to master startup survival track.
Get Started Free →