Gym/wellness businesses live or die on member retention.
Health businesses are recurring revenue models, but they have naturally high churn (people quit gyms). You'll learn member churn rate (how fast are you losing members?), member lifetime value (how much will an average member spend?), and the unit economics that show whether a £30/month membership is profitable after you account for acquisition cost, space, and staff. You'll understand that a 1-2% monthly churn improvement compounds to 20-30% annual churn improvement, transforming profitability.
Churn rate measures how fast you are losing customers or revenue. It is one of the most important — and most often ignored — metrics for any subscription business.
5 min read · Beginner
CLV is the total revenue you expect from a customer over their entire relationship with you. It changes everything about how you think about acquisition costs.
4 min read · Intermediate
Customer acquisition cost (CAC) is the total sales and marketing spend needed to win one new customer. Pair it with lifetime value to assess whether your growth is commercially sustainable.
5 min read · Beginner
Net Promoter Score (NPS) measures customer loyalty by asking one question: how likely are you to recommend us? Learn how to calculate, interpret, and act on NPS.
3 min read · Beginner
Part of this AskBiz Academy learning path.
AskBiz Academy
Break-even analysis tells you exactly how many units or hours you need to sell to cover all your costs. Use it to evaluate pricing changes, new hires, and product launches.
5 min read · Beginner
Employee utilisation rate tells you how much of your team's paid time is being spent on productive, billable, or value-adding work. Here's how to measure and improve it.
4 min read · Beginner
Gross margin tells you how much money is left after paying for what you sold. It's one of the most important numbers in any business.
4 min read · Beginner
Follow this learning path to master health & wellness: churn is everything.
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