How to Ask Better Questions in AskBiz
AskBiz answers questions in plain English. Here's how to frame your questions to get the most accurate and useful answers.
Key Takeaways
- Specific questions get better answers than vague ones.
- Include a time period, metric, and dimension in your question for best results.
- AskBiz works best on questions about your connected data — not general business advice.
The difference between vague and specific
Vague: 'How is my business doing?' — too broad for a precise answer. Specific: 'What was my gross margin by product category last month, compared to the same month last year?' — answers a precise question with a comparison that reveals trend. The more specific your question, the more actionable the answer.
The best question structure
Good AskBiz questions typically include: a metric (revenue, gross margin, conversion rate, churn rate), a time period (last 7 days, last month, Q1 vs Q2, year-to-date), and optionally a dimension (by product, by channel, by customer segment, by geography). Example: 'Which customer segment had the highest repeat purchase rate in the last 90 days?'
Comparative questions
Comparative questions often yield the most actionable insights: 'How does my customer acquisition cost compare between Google and Meta?' 'Which products have the highest gross margin but lowest sell-through rate?' 'How has my average order value changed over the last six months?' Comparisons reveal gaps and opportunities that single-point-in-time data cannot.
What AskBiz cannot answer
AskBiz answers questions about your connected data. It cannot answer questions about data you haven't connected (if Amazon isn't connected, it can't analyse Amazon performance), events after its knowledge cutoff (for general market questions), or predictions far into the future. For questions it cannot answer, it will tell you — rather than guessing.