Simple, transparent pricing

Start for free, upgrade when you need more. No credit card required on the free plan.

✓ Annual billing saves 2 months (17% off)

Free
Free

10 free questions per month. Upload your data, get your Business Pulse score, and explore the tools — no card needed.

Get started free →
10 questions per month
Upload CSV & Excel files
Business Pulse health score
Connect Shopify, Amazon & more
FX Risk, Landed Cost & Export Tools (manual)
Supplier Scorecard (view)
API access
No credit card required
Most popular
Growth
£19/month

Unlimited questions, all tools pre-filled from your data, Daily Brief, social commerce, churn intelligence, and market intelligence.

Upgrade to Growth →
Unlimited questions
All tools pre-filled from your connected data
Daily Brief — AI-generated morning intelligence
Social Commerce — TikTok, Instagram, Pinterest
Churn Intelligence — monthly at-risk scan
Export Market Scoring — 20 markets with product match
Anomaly alerts
Market intelligence
API access
Business
£39/month

Everything in Growth plus team seats, Decision Memory, Competitor Watch, CFO Mode, and priority support.

Upgrade to Business →
Everything in Growth
Team seats — up to 5 members
Decision Memory — 6-week check-ins
Competitor Watch
CFO Mode — board-ready reports
Unlimited shipment intelligence
Role-based access
Priority support
API access
Enterprise
Custom data sources, SSO, dedicated infrastructure, SLA, and volume pricing for teams of 20+
Talk to sales

Everything included

📊
Pre-built dashboards

Revenue, margin, cash flow, and more — ready the moment you connect

📬
Daily briefing

Plain-English morning summary of your most important metrics

🔔
Anomaly alerts

Get notified when something unusual happens in your data

🤖
AI-powered answers

Ask questions about your business in plain English

📱
Mobile-friendly

Access your metrics on any device, anywhere

🔒
UK data residency

Your data stays in the UK. GDPR compliant by design

Frequently asked questions

Is the Free plan really free forever?

Yes — the Free plan is free forever with no credit card required. You get 10 questions per month, CSV/Excel uploads, Business Pulse score, and the ability to connect Shopify, Amazon, and more.

What's the difference between Growth and Business?

Growth (£19/month) gives you unlimited questions and all the AI-powered tools pre-filled from your data. Business (£39/month) adds team seats for up to 5 members, Decision Memory, Competitor Watch, CFO Mode with board-ready reports, and priority support.

Can I cancel anytime?

Yes. Cancel anytime from your account settings. If you cancel a paid subscription, you keep access until the end of your billing period. You'll drop back to the Free plan automatically.

Do you offer annual billing?

Yes — pay annually and get 2 months free (equivalent to ~17% off). Switch to annual billing at any time from your account settings.

What happens to my data if I cancel?

Your data is retained for 30 days after cancellation, during which you can export everything. After 30 days, your data is permanently deleted.

Do you offer discounts for startups or nonprofits?

Yes — we offer discounts for qualifying early-stage startups and registered charities. Contact us via the Help Centre to apply.

Can I upgrade or downgrade my plan?

Yes, at any time. Upgrades take effect immediately and are prorated. Downgrades take effect at your next billing date.

Start for free today

No credit card required. Connect your first data source in under 10 minutes and upgrade when you're ready.

Get started free →