How to Connect Amazon to AskBiz
Connecting your Amazon Seller Central account to AskBiz unlocks sales analytics, inventory intelligence, and AI-powered insights across your Amazon business.
Key Takeaways
- Connect Amazon in Settings > Integrations > Amazon Seller Central
- AskBiz pulls orders, inventory, and advertising data via the Amazon SP-API
- Data refreshes every 24 hours for orders and inventory
- Once connected, ask AskBiz anything about your Amazon performance in plain English
What connecting Amazon unlocks
When you connect your Amazon Seller Central account to AskBiz, the platform pulls in your orders, inventory levels, advertising spend, and product-level performance data. This data feeds into your Business Pulse Score, populates your eCommerce dashboard, and powers AI-driven insights about your top-performing SKUs, inventory health, and advertising efficiency.
Step-by-step connection
Go to Settings in your AskBiz account, then select Integrations. Click Amazon Seller Central and select your marketplace (Amazon.co.uk, Amazon.com, Amazon.de, etc.). You will be redirected to Amazon Seller Central to authorise the connection — log in with your Seller Central credentials and grant the requested permissions. Once authorised, you will be redirected back to AskBiz and the initial data sync will begin.
Data sync timing
The first sync after connection typically takes 15 to 60 minutes depending on your order history volume. Subsequent syncs happen every 24 hours for orders and inventory data. Advertising data (if you run Amazon PPC) syncs every 48 hours due to Amazon's reporting lag. You can see the last sync timestamp in Settings > Integrations.
What you can ask AskBiz after connecting
Once your Amazon data is connected, you can ask AskBiz questions in plain English: which of my Amazon products have the highest return on ad spend this month? What is my sell-through rate by ASIN for the last 30 days? Which SKUs are at risk of going out of stock in the next 14 days based on current velocity? How does my Amazon revenue this quarter compare to last quarter?
Troubleshooting
If the connection fails, the most common cause is insufficient permissions in Seller Central — ensure you are connecting with a Seller Central account that has full access rather than a restricted user account. If your data does not appear after 2 hours, check the integration status in Settings > Integrations and click Re-sync if the status shows an error. Contact support via the chat icon if the error persists.