How to Use AskBiz Export Market Scoring
Export Market Scoring ranks potential new markets for your product. Here's how to run a scoring analysis and interpret the results.
Key Takeaways
- Export Market Scoring ranks 50+ countries on criteria relevant to your product and business.
- You can adjust criteria weights to reflect your specific business priorities.
- The output is a ranked list with a per-country breakdown — a starting point for deeper market research.
Accessing the tool
Navigate to Trade Intelligence > Export Market Scoring from the main menu. This feature is available on Pro and above plans. Select your home market (default: United Kingdom) and your product category (mapped to HS code chapter).
Step 1: Set your criteria weights
The tool presents five default criteria: Market Size and Growth (25%), Tariff Barriers (20%), Ease of Market Entry (20%), Competitive Intensity (20%), and Logistics Cost and Accessibility (15%). Adjust these weights to reflect your priorities. If you're primarily concerned about tariff costs, increase that weight. If logistics is critical for your product, increase its weight. Weights must sum to 100%.
Step 2: Review the ranked results
The tool returns a ranked list of 50 countries, each with an overall score and a breakdown by criterion. Click any country to see the detail: market size data, applicable duty rates for your HS code, ease of doing business score, distance and logistics cost estimates, and competitive landscape notes. The top five to ten are your candidate markets for deeper research.
Step 3: Shortlist and research
Use the scored rankings as a shortlist, not a final answer. For your top three to five markets, conduct deeper research: visit trade.gov.uk for market intelligence, contact UK Export Finance for support, speak to the local British Chamber of Commerce or trade commissioner. The scoring model eliminates obvious poor fits and surfaces likely good fits — your domain expertise and on-the-ground research determine the final decision.