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Agency & Freelance: Scale Without Drowning

Without metrics, you grow to chaos.

📚 8 articles⏱️ ~2.5 hoursIntermediate

About This Learning Path

Agencies start as one person delivering, then become three people, and suddenly you're chaos. You'll learn utilization rate (what % of people time is billable?), gross margin per project (is the project profitable after your direct costs?), revenue per employee (at what size should you hire the next person?), and churn rate (are you losing clients?). You'll understand pipeline coverage (how many months of work are booked ahead?) and when to hire (when 70-80% of your team is billable) versus when to fire (when someone isn't.

Modules (8)

1

What Is Utilisation Rate?

Article from AskBiz Academy

2

What Is Gross Margin?

Article from AskBiz Academy

3

What Is Revenue Per Employee?

Article from AskBiz Academy

4

What Is Net Profit Margin?

Article from AskBiz Academy

5

What Is Customer Acquisition Cost?

Article from AskBiz Academy

6

What Is Customer Lifetime Value?

Article from AskBiz Academy

7

What Is Churn Rate?

Article from AskBiz Academy

8

What Is Pipeline Coverage Ratio?

Article from AskBiz Academy

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