Beauty & Personal Care: Maximize Client Value

About This Learning Path

Beauty businesses are partly appointment-driven (service), partly retail (products). You'll learn appointment fill rate (are your therapists/stylists fully booked?), rebooking rate (do clients rebook or disappear?), average treatment value, and the retail attach rate (do clients buy products when they're there?). You'll understand client lifetime value (how much will a good client spend over their lifetime?) and how retention is far more profitable than constantly chasing new clients.

Modules (8)

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Follow this learning path to master beauty & personal care: maximize client value.