Your best 20% of customers often generate 80% of profit.
Most founders market to everyone, wasting money on unprofitable segments. You'll learn RFM analysis (Recency, Frequency, Monetary — which customers buy most often and spend most?), cohort analysis (which acquisition channel brings the best customers?), and how to allocate marketing spend only to segments that are profitable. You'll discover that your best customers are worth 10-20x what your worst customers are worth.
Article from AskBiz Academy
Article from AskBiz Academy
Article from AskBiz Academy
Article from AskBiz Academy
Article from AskBiz Academy
Article from AskBiz Academy
Article from AskBiz Academy
Follow this learning path to master customer segmentation: find your best customers.
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