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Health & Wellness: Churn is Everything

Gym/wellness businesses live or die on member retention.

📚 8 articles⏱️ ~2 hoursBeginner–Intermediate

About This Learning Path

Health businesses are recurring revenue models, but they have naturally high churn (people quit gyms). You'll learn member churn rate (how fast are you losing members?), member lifetime value (how much will an average member spend?), and the unit economics that show whether a £30/month membership is profitable after you account for acquisition cost, space, and staff. You'll understand that a 1-2% monthly churn improvement compounds to 20-30% annual churn improvement, transforming profitability.

Modules (8)

1

What Is Member Churn Rate?

Article from AskBiz Academy

2

What Is Member Lifetime Value?

Article from AskBiz Academy

3

What Is Member Acquisition Cost?

Article from AskBiz Academy

4

What Is Net Promoter Score (NPS)?

Article from AskBiz Academy

5

What Is Average Revenue Per Member?

Article from AskBiz Academy

6

What Is Break-Even Analysis?

Article from AskBiz Academy

7

What Is Staff Utilisation Rate?

Article from AskBiz Academy

8

What Is Gross Margin?

Article from AskBiz Academy

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