Influencer Marketing: Trust & Reach

About This Learning Path

Influencer marketing works because it leverages someone else's trust — they have an engaged audience, and if they endorse you, some of that trust transfers. You'll learn EMV (earned media value — what would that reach cost in ads?), engagement rate (is the audience actually paying attention or just following?), CAC from influencers (what does an influencer customer actually cost?), and most importantly, how to structure deals for long-term value instead of one-off mentions. By the end, you'll know which creators are worth paying and how to measure whether they actually drive revenue.

Modules (7)

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Follow this learning path to master influencer marketing: trust & reach.