← Back to Learning Paths
📣

Marketing Intelligence: Stop Wasting Money on Marketing

Know which channels work and which are burning cash

📚 8 articles⏱️ ~2.5 hoursBeginner–Intermediate

About This Learning Path

Most founders waste 60% of their marketing budget on channels that don't work. You'll learn how to measure what actually drives customers: ROAS (return on ad spend), CAC (customer acquisition cost), and attribution (which touchpoint actually convinced them to buy?). You'll understand why an email with a 2% open rate might be your best channel, and why expensive Google Ads might be destroying profit. By the end, you'll be able to kill failing channels and double down on winners.

Modules (8)

1

Marketing Intelligence (Complete Category)

Article from AskBiz Academy

→
2

What Is ROAS? (Revenue vs Ad Spend)

Article from AskBiz Academy

→
3

What Is Customer Acquisition Cost? (What You Pay Per Customer)

Article from AskBiz Academy

→
4

What Is Marketing Attribution? (Which Channel Actually Won the Customer?)

Article from AskBiz Academy

→
5

What Is Conversion Rate? (Visitors to Customers)

Article from AskBiz Academy

→
6

What Is Click-Through Rate? (Ad Clicks vs Impressions)

Article from AskBiz Academy

→
7

What Is Customer Lifetime Value? (Total Revenue Per Customer)

Article from AskBiz Academy

→
8

What Is LTV:CAC Ratio? (Is Your Marketing Profitable?)

Article from AskBiz Academy

→

Ready to start learning?

Follow this learning path to master marketing intelligence: stop wasting money on marketing.

Get Started Free →