Paid Search: Buy Intent, Not Eyeballs

About This Learning Path

Google Ads work because you're bidding on intent — someone is actively searching for what you sell. You'll learn ROAS (return on ad spend — revenue divided by ad spend), CPA (cost per acquisition — what does each customer cost you?), Quality Score (Google's rating of your ads and landing pages), and the bidding strategies that maximize ROI without overshooting budget. You'll understand why some accounts lose money on every click while others make 10x returns — the difference is profit margin and conversion rate, not just click volume.

Modules (8)

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Follow this learning path to master paid search: buy intent, not eyeballs.