Press coverage is worth more than ads because it's third-party validation.
Media coverage is hard to get but worth a lot more than ads because it's third-party validation. You'll learn EMV (earned media value — what would this reach cost in ads?), share of voice (are you in the media conversation vs competitors?), backlink quality (does press coverage link to you?), and brand search lift (do mentions in press articles drive people to Google your name?). You'll also understand media relations metrics: press release pickup rate (what % of outlets cover your story?), and the ROI of a good PR strategy versus buying ads.
Article from AskBiz Academy
Article from AskBiz Academy
Article from AskBiz Academy
Article from AskBiz Academy
Article from AskBiz Academy
Article from AskBiz Academy
Follow this learning path to master pr & media relations: earned trust.
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