Pricing Strategy: Leave Money on the Table or Get Rich

About This Learning Path

Most founders price by guessing or copying competitors — and undercharge by 20-50%. You'll learn value-based pricing (what is your product worth to the customer, not what does it cost you?), price elasticity (how sensitive is demand to price changes?), and break-even analysis (what price do you need to survive?). You'll understand that a £10 price increase on a £100 product that costs you £30 is 50% more profit on the same cost and effort.

Modules (8)

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Follow this learning path to master pricing strategy: leave money on the table or get rich.