Product-Led Growth: Let Users Discover Value

About This Learning Path

Product-led growth means users try your product free, experience value, and upgrade when they're ready — no sales team needed. You'll learn PQL (product-qualified lead — a free user showing strong adoption signals), activation (when does a free user realize the value?), and expansion MRR (revenue from customers upgrading, not just new customers). You'll discover why PLG has lower customer acquisition cost and higher retention than traditional sales, but only if you nail time-to-value.

Modules (7)

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Follow this learning path to master product-led growth: let users discover value.