Social Media Marketing: Followers ≠ Revenue

About This Learning Path

Social media is different from paid ads: you're building community and brand awareness, not buying intent. You'll learn reach (how many people see your content?) vs impressions (total views), engagement rate (do people care enough to comment?), CPM (cost per 1,000 impressions), and ROAS for social ads. Most importantly, you'll learn the difference between vanity metrics (follower count) and business metrics (click-through rate, conversion rate, customer acquisition cost). By the end, you'll know whether your social strategy is building brand or just burning budget.

Modules (8)

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Follow this learning path to master social media marketing: followers ≠ revenue.