Sports & Leisure: Churn is the Silent Killer

About This Learning Path

Sports and leisure are membership-driven, which means recurring revenue but also churn risk. You'll learn facility utilization (are courts/courts/machines being used?), member lifetime value (do good customers stay multiple years?), and secondary spend (how much do members spend on extras?). You'll understand that many sports facilities have churn as high as 40% annually — halving that doubles profitability with no new members.

Modules (7)

Ready to start learning?

Follow this learning path to master sports & leisure: churn is the silent killer.