Subscription Box: Churn vs Revenue

About This Learning Path

Subscription boxes have two killer metrics: churn (how many subscribers leave each month?) and LTV (lifetime value — how much will they spend before leaving?). You'll learn MRR (monthly recurring revenue — your baseline), how to calculate true procurement costs (many founders forget shrink, damage, fulfillment), and the break-even analysis that shows how many months a customer needs to stay to recover the marketing spend. By the end, you'll know whether your unit economics work and what to optimize (lower churn, higher AOV, or lower COGS).

Modules (8)

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Follow this learning path to master subscription box: churn vs revenue.