//Retention
Retention
3 articles · Analytics
AnalyticsGuideBeginnerRetention
Lapsed Customer Winback: 30% Reactivation Rate = Free Revenue From Customers You Already Paid For
Retailer: 2K active customers, 800 lapsed (no purchase in 90 days). Winback campaign: email + SGD 10…
Aug 2026
7 min read
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AnalyticsGuideBeginnerRetention
Net Revenue Retention: If Your NRR Is Below 100%, Your Business Is Shrinking Without Knowing
Subscription/recurring-revenue business: January cohort SGD 50K MRR. By July (6 months): churned SGD…
Aug 2026
7 min read
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AnalyticsGuideBeginnerRetention
Cohort Analysis: June Customers Are 30% More Loyal Than March (Why?)
Retail store: cohort analysis shows June customers 40% repeat rate (6 months later = 40% repurchased…
Aug 2026
7 min read
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