//Retention
Retention
3 articles · Analytics
Analytics
Lapsed Customer Winback: 30% Reactivation Rate = Free Revenue From Customers You Already Paid For
Retailer: 2K active customers, 800 lapsed (no purchase in 90 days). Winback campaign: email + SGD 10 voucher. Cost: SGD …
5 min
NEW
-32 days ago
Analytics
Net Revenue Retention: If Your NRR Is Below 100%, Your Business Is Shrinking Without Knowing
Subscription/recurring-revenue business: January cohort SGD 50K MRR. By July (6 months): churned SGD 8K (16%), downgrade…
7 min
NEW
-30 days ago
Analytics
Cohort Analysis: June Customers Are 30% More Loyal Than March (Why?)
Retail store: cohort analysis shows June customers 40% repeat rate (6 months later = 40% repurchased), March customers o…
5 min
NEW
-11 days ago