Pricing Strategy
26 articles · Pricing Strategy
US professional services billing rates rose 6–11% in 2026 across most sectors. This guide covers current rate benchmarks…
A Minimum Advertised Price (MAP) policy is a brand owner's tool for preventing retailer price wars from destroying the v…
A price war triggered by a well-funded competitor or a race-to-the-bottom market is one of the most dangerous threats to…
Blended gross margin hides category-level profit and loss. Some categories are carrying others. A category margin analys…
Rush fees and premium slot pricing capture the additional willingness-to-pay that urgency creates. A customer who needs …
Marketplace fees — referral fees, FBA fulfilment fees, subscription costs, advertising — can consume 30-40% of your sell…
Pricing is not set-and-forget. A structured annual review — covering cost changes, competitive movement, and value deliv…
A well-positioned premium tier serves two purposes: it captures revenue from your highest-willingness-to-pay customers, …
ASEAN market entry pricing requires a complete reset from your home market model. Income levels, competitive dynamics, d…
Fuel surcharges and delivery fees are legitimate cost pass-throughs — but how you communicate them determines whether cu…
Contract manufacturing pricing should follow a clear build-up: materials + direct labour + machine overhead + SG&A alloc…
Singapore's GST increase from 8% to 9% in 2024 created a real pricing decision for every GST-registered SMB. Absorbing t…
Bundles increase basket size by giving customers a packaged solution at a perceived saving. Done right, bundles also inc…
Accurate COGS is the foundation of every pricing and profitability decision. Most SMBs undercount it significantly — mis…
Competitor price monitoring doesn't require expensive software. A systematic, low-effort approach using free tools and q…
Subscription pricing converts unpredictable project revenue into reliable monthly income. Done right, it also increases …
Most independent repair shops price labour by what the local competition charges — not by what they need to charge to be…
Price elasticity measures how sensitive your customers are to price changes. Testing it systematically — rather than gue…
Psychological pricing techniques — charm pricing, price anchoring, bundle framing, and decoy pricing — are proven to inc…
Discounting is not inherently bad — it's undisciplined discounting that destroys margin. A structured discount policy wi…