SMB Pricing Fundamentals
6 articles · Pricing Strategy
US professional services billing rates rose 6–11% in 2026 across most sectors. This guide covers current rate benchmarks…
A well-positioned premium tier serves two purposes: it captures revenue from your highest-willingness-to-pay customers, …
Bundles increase basket size by giving customers a packaged solution at a perceived saving. Done right, bundles also inc…
Price elasticity measures how sensitive your customers are to price changes. Testing it systematically — rather than gue…
Psychological pricing techniques — charm pricing, price anchoring, bundle framing, and decoy pricing — are proven to inc…
Cost-plus pricing is safe but often leaves significant money on the table. Value-based pricing captures what customers a…