How CFO Card Data Flows From Your Connected Store
Understand the data pipeline from your connected Shopify or other store through the AskBiz calculations to the four CFO metric cards.
Key Takeaways
- When a store is connected, AskBiz pulls daily revenue data that feeds the Daily Net Gain/Burn card and Cash Runway calculation.
- Revenue data from your store combines with your manually configured cost data to produce net financial metrics.
- The accuracy of your CFO cards depends on both a healthy store connection and an up-to-date cost configuration.
The Two Data Sources Behind the CFO Cards
The CFO metric cards draw from two sources simultaneously. The first is your manually entered cost configuration — the cash balance, fixed costs, and variable costs you enter in the Cost Configuration Drawer. The second is live revenue data from your connected commerce platform, such as Shopify. When AskBiz is connected to your store, it pulls order and revenue data at regular intervals. This store data represents the income side of the equation. Your configured costs represent the expenditure side. Together they produce the net metrics — Daily Net Gain/Burn, and by extension Cash Runway — that you see on the dashboard.
How Revenue Data Reaches the Cards
The data flow from a connected Shopify store to the CFO cards follows these steps. Step 1: AskBiz connects to your store using an API integration. Step 2: Order data is pulled at regular intervals — typically hourly or on a short refresh cycle. Step 3: AskBiz calculates daily revenue by summing all orders completed in each calendar day. Step 4: Daily revenue is compared against the daily burn rate derived from your cost configuration. Step 5: The difference (revenue minus burn) is displayed as the Daily Net Gain/Burn figure. Step 6: If daily revenue consistently exceeds daily burn, the Cash Runway card switches to "Cash +" status. If burn exceeds revenue, the runway calculation uses the net daily burn figure.
Free — no card needed
See this in action for your business
AskBiz tracks these metrics automatically — just connect your data and start asking questions.
Start for free →What Happens When the Store Connection Is Inactive
If your store connection is not active — for example, if the integration was disconnected or an API credential expired — the revenue side of the equation is absent. In this state, the Daily Net Gain/Burn card shows only the cost-side burn rate derived from your configuration, without incorporating revenue. The Cash Runway card calculates runway based on burn alone. The dashboard does not stop working; it simply shows a more conservative picture based on costs only. A banner or indicator may appear on the dashboard to alert you that store data is not flowing. If you see this, navigate to your AskBiz integrations settings and reconnect your store.
Why Cost Configuration Accuracy Still Matters
Even with a live store connection, the CFO cards are only as accurate as your cost configuration. Revenue data from your store is precise and automatic. But if your configured costs are significantly understated (for example, you forgot to enter a $3,000 monthly payroll cost), the net figures will show a more positive picture than reality. The data pipeline is only complete when both halves — revenue from the store connection and costs from the drawer — are accurate. Think of the dashboard as a calculator: the store connection provides one input, and your cost configuration provides the other. Inaccurate inputs produce inaccurate outputs, regardless of how sophisticated the underlying system is.