Basket Analysis: Which Products Are Bought Together and How to Use That Data
3 March 2025·Updated Sept 2025·8 min read·How-ToIntermediate
Key Takeaways
Basket analysis (also called market basket analysis or affinity analysis) identifies which products customers buy in the same transaction. For SMB retailers, it reveals bundling opportunities, cross-sell prompts, and store layout decisions that directly increase average transaction value.
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More in marketing-analytics
→ Building a Marketing Analytics Dashboard for Your SMB: What to Track→ Customer Segmentation From POS Data: Your 5 Customer Types and How to Market to Each→ Sales Forecasting for SMBs: Getting From Gut-Feel to ±10% Accuracy→ Cohort Analysis Without a Data Team: What It Tells You About Customer Loyalty
📊 By The Numbers
68%22%£3.4015%60%
Key Takeaways
- Basket analysis (also called market basket analysis or affinity analysis) identifies which products customers buy in the same transaction.
- For SMB retailers, it reveals bundling opportunities, cross-sell prompts, and store layout decisions that directly increase average transaction value.
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