Email Open Rates Mean Nothing: Tracking Revenue Per Email Send Instead
17 March 2025·Updated Aug 2025·8 min read·GuideIntermediate
Key Takeaways
Since Apple Mail Privacy Protection launched in 2021, email open rates are inflated and unreliable. The only email metric that connects directly to business outcomes is revenue generated per email sent — a number you can calculate by connecting your email platform to your POS or ecommerce data.
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📊 By The Numbers
25%60%55%£48£6,960.
Key Takeaways
- Since Apple Mail Privacy Protection launched in 2021, email open rates are inflated and unreliable.
- The only email metric that connects directly to business outcomes is revenue generated per email sent — a number you can calculate by connecting your email platform to your POS or ecommerce data.
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