Footfall vs Conversion Rate: The Retail Metric That Reveals True Performance
Most retailers know their total transactions but not how many people entered the store without buying. Footfall conversion rate — the percentage of store visitors who make a purchase — is the single metric that distinguishes a marketing problem (not enough visitors) from a sales problem (visitors not converting). Getting this number changes everything.
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- Most retailers know their total transactions but not how many people entered the store without buying.
- Footfall conversion rate — the percentage of store visitors who make a purchase — is the single metric that distinguishes a marketing problem (not enough visitors) from a sales problem (visitors not converting).
- Getting this number changes everything.
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