Data-Driven DecisionseCommerce Analytics

Shopify Product Profit Analytics

Written by Alice Watson·27 June 2026·12 min read·GuideIntermediate
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In this article
  1. 63% of Shopify Products Lose Money
  2. What this means for a £200k-£2m Revenue Business
  3. Three Moves Smart Operators Are Making Right Now
  4. AskBiz Helps You Identify Profitable Products
  5. Warning Signs to Watch For in the Next 30 Days
  6. Your Action Plan for This Week
Key Takeaways

New ecommerce tools reveal hidden profits in your Shopify store. Find out which products make money and how to optimize your business. Get ahead with data-driven decisions.

  • 63% of Shopify Products Lose Money
  • What this means for a £200k-£2m Revenue Business
  • Three Moves Smart Operators Are Making Right Now
  • AskBiz Helps You Identify Profitable Products
  • Warning Signs to Watch For in the Next 30 Days

63% of Shopify Products Lose Money#

According to a recent report by Peec AI, 63% of products on Shopify generate zero profit. This staggering statistic highlights the importance of understanding which products drive profitability in your ecommerce business. With the launch of Peec AI's AI Shopping Analytics, merchants can now gain product-level visibility into how AI assistants recommend their catalog. For instance, a Leicester-based Shopify seller doing £40k/month can use this tool to identify which products are being recommended by AI assistants and optimize their product offerings accordingly.

What this means for a £200k-£2m Revenue Business#

For a business doing £200k-£2m revenue, understanding which products are profitable is crucial to maintaining healthy margins. Wayflyer's acquisition of Conjura, an ecommerce analytics platform, provides predictive insights and optimization strategies for product performance. By leveraging these tools, founders can identify areas of improvement and make data-driven decisions to increase profitability. For example, a business with a 20% profit margin could increase revenue by 10% by optimizing product offerings and pricing strategies.

Three Moves Smart Operators Are Making Right Now#

Smart operators are making three key moves to optimize their ecommerce business: (1) implementing AI-powered product recommendation tools like Peec AI's AI Shopping Analytics, (2) leveraging predictive analytics platforms like Conjura to identify areas of improvement, and (3) using data-driven insights to inform product development and pricing strategies. By taking these steps, founders can stay ahead of the competition and drive business growth.

AskBiz Helps You Identify Profitable Products#

AskBiz, an AI business intelligence platform, helps founders identify which products are driving profit in their ecommerce business. By typing a simple question like 'Which products have the highest profit margin after returns?', AskBiz surfaces a clear and actionable answer. For example, AskBiz might return a list of top-performing products, along with their corresponding profit margins and return rates, enabling the founder to make informed decisions about product offerings and pricing strategies.

Warning Signs to Watch For in the Next 30 Days#

Founders should watch for three key warning signs that their ecommerce business may be at risk: (1) declining profit margins, (2) increasing return rates, and (3) stagnant sales growth. By monitoring these metrics and taking proactive steps to address any issues, founders can ensure the long-term health and profitability of their business.

Your Action Plan for This Week#

This week, take one key action to optimize your ecommerce business: review your product offerings and pricing strategies using data-driven insights from tools like Peec AI and Conjura. Set up a dashboard to track key metrics like profit margin and return rates. And start monitoring your business's performance regularly to identify areas for improvement.

📊 By The Numbers
63%£40k£200k£220%

People also ask

How to improve ecommerce product profitability

Use AI-powered product recommendation tools like Peec AI's AI Shopping Analytics to identify top-performing products and optimize your product offerings.

What is ecommerce analytics

Ecommerce analytics involves using data and insights to inform business decisions and optimize ecommerce operations, including product development, pricing, and marketing strategies.

How to calculate product profitability on Shopify

Use tools like AskBiz to calculate product profitability on Shopify, taking into account factors like revenue, cost of goods sold, and return rates.

What is Peec AI's AI Shopping Analytics

Peec AI's AI Shopping Analytics is a tool that provides product-level visibility into how AI assistants recommend your catalog, helping you optimize your product offerings and pricing strategies.

How does AskBiz help with ecommerce analytics

AskBiz helps founders identify which products are driving profit in their ecommerce business, providing data-driven insights and actionable recommendations to inform business decisions.

AW
Alice Watson
Head of Market Intelligence

Alice Watson is AskBiz's Head of Market Intelligence. She tracks regulatory shifts, pricing trends, and growth signals across global SME markets — and turns them into briefings founders can act on before their competitors notice.

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