Competitive Intelligence for SMBs: Tracking Rivals Without Expensive Tools
Competitive intelligence does not require a $50,000 enterprise software subscription. Most of the information that matters for SMB strategy is publicly available — in competitor ads, their reviews, their website changes, and their social media — if you know where to look and build a consistent collection process.
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- Competitive intelligence does not require a $50,000 enterprise software subscription.
- Most of the information that matters for SMB strategy is publicly available — in competitor ads, their reviews, their website changes, and their social media — if you know where to look and build a consistent collection process.
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