Manufacturer Going Direct-to-Consumer: Adding D2C Without Disrupting B2B
18 August 2025·Updated Mar 2026·10 min read·GuideIntermediate
Key Takeaways
Adding a D2C channel is attractive for manufacturers — higher margins, direct customer data, brand control. But channel conflict with existing B2B customers is a real risk if the D2C strategy is not carefully designed. The right approach builds D2C alongside B2B, not against it.
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📊 By The Numbers
55%20%£38,000£94,000.30%
Key Takeaways
- Adding a D2C channel is attractive for manufacturers — higher margins, direct customer data, brand control.
- But channel conflict with existing B2B customers is a real risk if the D2C strategy is not carefully designed.
- The right approach builds D2C alongside B2B, not against it.
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